“Working in the vineyard was the most extraordinary experience of human growth in my life, because it taught me to know my limits, even before making wines. Luigi Valori.”
Luigi Valori is a man with countless interests and strong passions, two of them cultivated over a lifetime with creativity and devotion: land and football.
Professional soccer player in the golden Ascoli of the 70s, he knows the glories of the “Serie A” and, despite the long retreats and the strict diet imposed by the sport, he cultivates a passion for gastronomy and discovers the world of quality wine since he was young. He visits France several times, learns about the French culture of drinking and approaches what will become one of his favourite grape, the Merlot.
His retirement from the soccer fields in 1983 offers him the opportunity and the energy to full time devote himself to the study of wine and the management of vineyards. Thanks to his early studies in agronomy, he throws himself heart and soul into a new adventure: in 1996, he buys the first vineyard and starts his own experiments with viticulture and winemaking.